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Elemara

Contemporary Heritage

Clothing that carries the hand that made it.

Embroidery, weave and pattern drawn from tradition — cut modest, modern and easy to live in. Four collections built for everyday, work, travel and Eid.

Model wearing an ivory jacket with gold knotwork embroidery
Model in an ivory celestial-print kimono with midnight trim
Close detail of embroidered blouse cuff
Everyday Eid Work Travel

Collections

Every collection is told as a story

The fabric, the make and the occasion it was built for — because knowing why a piece exists changes how you wear it.

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Close detail of gold thread embroidery being worn

Our Craft

Every pattern has a lineage

We work with embroidery ateliers who trace their techniques back generations — knotwork, floral needlework and woven brocade, reinterpreted at a pace that respects the hands behind it. Nothing is printed to imitate embroidery; if it looks hand-worked, it was.

Average embroidery time
14 hrs
Partner ateliers
6
Step inside the atelier